StewMac Guitar Shop StewMac Guitar Shop


The StewMac Wholesale Program

Special service and discounts for qualified professionals 


If you are a professional instrument manufacturer, boutique builder, or repair shop, then StewMac invites you to take advantage of our Wholesale Program!

StewMac has long offered discounts to professional members and now the program is expanding now to reflect StewMac’s expanding tonewood offerings.

Wholesale members now enjoy:

  • Access to your wholesale pricing on all StewMac products. These will be available to see whenever you visit
  • Concierge service and a direct line of communication with our Wholesale Sales Manager, Chris Herrod. Learn more about Chris below.
  • This includes special wood selection and access to woods shipping from StewMac’s expanding sawmill facility in Athens, Ohio.
  • Bulk discount pricing on many of our tonewoods, but also on parts and select shop supplies. Please inquire!


Madinter is now StewMac!

With the respected Spanish wood company Madinter now part of the StewMac team, StewMac is opening up access to many of the world’s most coveted exotic tonewoods. Larger factories enjoy expert customer service from StewMac/Madinter VP Luisa Willsher—a longtime veteran of the tonewood supply business. Under Luisa’s leadership, all of our woods are scrutinized with industry-leading concern for legality and sustainability. Learn more about Luisa below.

We invite professional customers meeting these requirements to apply:

  • Business must have an EIN number (or equivalent for customers outside the U.S.)
  • You must have a lutherie related website or other online presence (social media)
  • Minimum annual purchase requirement of $2,000 

Please feel free to ask us any questions you have about the program.


Apply to Wholesale Program


Luisa Willsher and Chris Herrod are StewMac's Wholesale Team.

Luisa Fiona Willsher
VP of Wholesale Global Sales

Luisa Fiona Willsher was born and raised in England and has resided in Spain since 1996. Her love of flamenco music inspired her to learn about Spanish guitars and in 2001 she joined the respected Spanish wood supplier, Madinter, eventually gaining partial ownership of the company. She is now StewMac’s VP of Wholesale Global Sales.
Luisa sells instrument woods around the world and she is a recognized expert in tonewood production and sales. Her customers include numerous individual luthiers, as well as the largest factories in the industry. Luisa’s expertise in CITES and international wood regulations have driven Madinter to become a model of legality, sustainability, and responsible sourcing in the wood sector. The company’s work has been recognized with the European Business Award for the Environment, the STTC Award and the American Corporate Excellence Award.
Contact Luisa:

Chris Herrod
Wholesale Sales Manager

Chris Herrod is an experienced supplier to the lutherie community, having worked (previous to joining StewMac) as the Sales Manager at Luthiers Mercantile for over 26 years. Chris is well known for providing expert personal service, and for his expertise in tonewoods. Chris operates as a direct liaison to professional luthiers, manufacturing facilities, and workshops throughout North America, offering bulk discounts, personalized customer service and personal knowledge. Chris is now scheduling shop visits and trade show appearances for the coming year.
Contact Chris: