Electric Guitar & Bass Making & Marketing

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Electric Guitar & Bass Making & Marketing

By Leonardo Lospennato
The only book that tells you how to build a guitar with professional standards, and how to promote your guitars afterwards.

It starts with setting up and organizing your workshop. Will you build one guitar a year, or one hundred? You'll learn woodworking techniques, followed by clear explanations of how to apply an oil or lacquer finish. Guitar electronics are covered, along with assembly and setup procedures.

What really makes this book valuable is the last section, Marketing for Luthiers. You'll learn about shows, displays, and brand identity. Not sure how much to charge? What about social media? This book will give you some great guidelines.

"I only wish I had this book to consult with 35 years ago when I first became interested in instrument design. I could have saved myself many heartbreaking mistakes!" — Ned Steinberger, musical instruments designer

    Contents in brief
  • Setting up your workspace / Shop safety
  • The Ten Steps of guitar design
  • Wood selection
  • Shop Tools and Techniques
  • Making the fretboard
  • Making the neck
  • Making the body
  • Binding and Inlay
  • Fretting

  • Finishing Techniques
  • Aging a guitar
  • Guitar Electronics
  • Assembly and setup

  • Marketing for Luthiers
  • Showing your guitar
  • Brand identity and positioning
  • Pricing
  • Promoting
  • Website and social media
  • Copyright law for luthiers

317 pages, softcover.

California Proposition 65 Warning
Cancer and Reproductive Harm