Electric Guitar & Bass Making & Marketing

Electric Guitar & Bass Making & Marketing

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Electric Guitar & Bass Making & Marketing

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Electric Guitar & Bass Making & Marketing

About This Item

By Leonardo Lospennato
The only book that tells you how to build a guitar with professional standards, and how to promote your guitars afterwards.

It starts with setting up and organizing your workshop. Will you build one guitar a year, or one hundred? You'll learn woodworking techniques, followed by clear explanations of how to apply an oil or lacquer finish. Guitar electronics are covered, along with assembly and setup procedures.

What really makes this book valuable is the last section, Marketing for Luthiers. You'll learn about shows, displays, and brand identity. Not sure how much to charge? What about social media? This book will give you some great guidelines.

"I only wish I had this book to consult with 35 years ago when I first became interested in instrument design. I could have saved myself many heartbreaking mistakes!" — Ned Steinberger, musical instruments designer

    Contents in brief
  • Setting up your workspace / Shop safety
  • The Ten Steps of guitar design
  • Wood selection
  • Shop Tools and Techniques
  • Making the fretboard
  • Making the neck
  • Making the body
  • Binding and Inlay
  • Fretting

  • Finishing Techniques
  • Aging a guitar
  • Guitar Electronics
  • Assembly and setup

  • Marketing for Luthiers
  • Showing your guitar
  • Brand identity and positioning
  • Pricing
  • Promoting
  • Website and social media
  • Copyright law for luthiers

317 pages, softcover.


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5.0
  • 5.00 average rating from 10 reviews
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5.0

so far so good

By

Verified Buyer


Actually I've only begun to read this book. I did browse through some of the chapters and I've already picked up a couple things that have made the purchase price worthwhile.
Yes I would recommend

5.0

Informative book

By

Verified Buyer


Although I consider myself pretty knowledgeable on the basics of building a guitar, I found this book had some different ways to do things. More importantly, I found the information and advice on the marketing and designing to be helpful. Well written and occasionally amusing. I feel there will always be more to learn.

5.0

Just WOW!!!!

By

Verified Buyer


Finally someone that doesn't beat around the bush! Very informative through out from beginning to end.

5.0

Very informative

By

Verified Buyer


Watched a lot of Youtube videos on building a guitar. This book definitely fills in any gaps and provides a lot of other useful tips and information.

5.0

Great book. My signed copy is one of the most  highly treasured items in my extensive library.

By


I have been following Leonardo Lospennato for some time on Facebook. He is not just another, let's copy what's already been done a million times, lutheirs. His designs and build style is more unique than average, and I applaud him for that. The book was far better than I could ever imagine, as I grew up in the music retail, resale, repair industry. To see a book that had new information in it after 35 years in luthrie was refreshing, and just wonderful.

5.0

Wonderful Book

By

Verified Buyer


If you have any interest in building, even if it's something you might do years from now, buy this book. It's a very good overview of everything you need to know. I think it's a great resource even for people who do repair work and have no interest in building, because the background knowledge is invaluable.

5.0

Best all around book for Luther's

By

Verified Buyer


This book takes you step by step though the complete guitar building process. Then, it takes you though the marketing side of guitars. Lots of information and tips from start to finish. ..and beyond

5.0

Excellent reference for this first-time builder

By

Verified Buyer


This is a well-organized, well-written work. My understanding of electric guitar design, building, and marketing is much better because of this book. I highly recommend it.

5.0

Every budding luthier's journey must begin with this book. HIGHLY RECOMMENDED!

By

Verified Buyer


Guitar building and luthiery isn't just about building beautiful, world-class instruments, or just about joinery and woodworking. It is the perfect blend or craftsmanship, art and business and salesmanship. And this books shows everything about these three aspects.

Shop layout, tooling and machining and timber selection, that's all inside. But most importantly, deep insights about branding and marketing strategies await. Remember, it's not just art, it's about business as well - after all, luthiers also have to make a living. Or at least try to, and in an efficient, professional way.

Save yourself thousands of dollars, ache and deception by INVESTING in this book first. I wish this book was out there when I started. Because what the starting guitar builder needs is KNOWLEDGE, not just for his craft, but for his newly-started business endeavour and lifetime career.

David Bohorquez Nava
NAVA Guitars & Luthiery Services
Sydney, Australia.

5.0

Technically deep and commercially clever

By


The only thing I wish it was different in this book is: color pictures. It has like 400 pictures and graphics, though, all very clear and in a big format (it is a big book).

This book discusses guitar making techniques in more width and depth than the classics on the subject (in about 220 pages), yet it is very easy to read. I personally found useful the part about guitar finishing; for the first time I could grasp what that is all about.

The cherry on top of the cake is the part about marketing, though (80 pages or so). How to put a price on your instruments, how to promote them, how to define your identity as independent luthier, how to stay afloat until the things start selling.

This book and the author's previous one on guitar design are the favs in my collection. Highly recommended.

 


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